Alpha Dial-O-Rama

A closer look at a fantastic piece of mid-century design — the vintage Swiss Alpha Dial-O-Rama. If this chevron and concentric-ring layout feels familiar, you have a great eye. This is the European market counterpart to the legendary Benrus Dial-O-Rama. It features the exact same brilliant mechanical execution and distinctive reading format, but is signed with the classic ALPHA logo.

The aesthetic execution on this specific variation is striking. The concentric gold rings framing the displays add fantastic architectural depth to an already iconic design.